Too many sales professionals brag about how they “shoot from the hip” or are “great off the cuff”. This is usually just a way of saying they don’t bother planning ahead or working with a strategy. MVPs never brag about being a one man army or winging it. Instead, they work hard, practice their skills, and plan for numerous scenarios so they can be prepared when it’s game time. The same practice and effort should be given to sales teams to ensure they have a solid strategy backing them up when they perform in the big time moments.
Your Sales Strategy is the cornerstone of your business’s success. It defines what you offer to your customers and communicates the value proposition of working with your company. We’ll help put together a comprehensive plan that encompasses tactics and techniques that are tailored to your business and specific sales objectives. If you have a growth goal, we’ll ensure that your sales strategy is centred around achieving your goal. We’ll perform market research, help identify your target audience, work on a pricing strategy, and look into your distribution channels, sales processes, lead generation tactics, customer relationship management, and performance metrics. But that’s not all.
We go even deeper. We’ll interview your existing clients, shadow your sales team, and really understand what is working for your business — and more importantly what’s not working. The primary goal of our sales strategies is to optimize sales performance, increase market share, and ultimately, maximize profitability. Clarity in your sales approach is one of the most important factors that leads to success, ensuring that you effectively address your customers’ pain points and connect with them on a meaningful level. At Profit Pivot, we’re here to help your sales team find that clarity.
Our Sales Strategy service is a comprehensive process designed to align your sales efforts with your company goals and culture. There’s no such thing as a one size fits all sales strategy, and anyone who promises to put one together in an afternoon is giving you, well, nothing. If we’re looking at who wins the race here, it’s the tortoise every time! Here’s how it works:
We begin by analyzing your sales numbers and existing processes, even if you don’t have detailed sales data. Mathew Hrappstead, our experienced consultant, will reach out to your existing clients to gather insights into your current sales process, identifying strengths and areas for improvement.
We facilitate communication between your sales and marketing departments to ensure everyone speaks the same language and works towards common objectives. This alignment is crucial for maximizing the impact of your sales efforts and leveraging marketing materials effectively.
Together, we’ll evaluate your existing sales process, identifying what’s working well and what needs improvement. Using this information, we’ll collaborate to develop a tailored sales strategy that aligns with your company’s unique goals and culture.
From identifying gaps in your business to recommending changes in CRM systems or providing sales coaching, we’ll support you in executing the newly developed sales strategy. We ensure that your sales team is equipped with the necessary tools, resources, and training to succeed.
During the Sales Strategy process, we’ll address critical questions such as:
At Profit Pivot, our Sales Strategy service is not just about generating leads; it’s about building sustainable relationships and driving long-term success for your business. Let us help you pivot towards profitability and unlock your sales potential.
